Dempster Highway Research Project

[DempsterResearch]

The Government of Northwest Territories' Department of Industry, Tourism and Investment is jointly undertaking a Dempster Highway Adventure Motorcycle research project with the Yukon Government. The aim of this research project is to better understand Dempster Highway adventure motorcycle riders and the services, products and infrastructural improvements that are needed to enhance or support this experience.

As some of you are aware the Government of Northwest Territories is committed to the design, development, construction and maintenance of a highway extending the Mackenzie Highway from Wrigley to the Dempster Highway, and extending the Dempster Highway from Inuvik to Tuktoyaktuk. When these two roads are completed, the Alaska, Campbell, Dempster, Mackenzie and Liard Highways would become an amazing gravel loop.

The first phase of our study involves a telephone interview with people who recently done the Dempster. The interview should take between 30 to 60 minutes to complete and it is confidential and no personal data will be used or shared with anyone outside the research team. A $100 VISA Gift Card will be provided as an honorarium to interview participants. The interview questions are related to all activities involved in organizing and completing a Dempster Highway motorcycle trip.

The second phase of the study will be an online survey. I will provide details of the survey later.

At this point, I would like to talk to riders who recently completed a Dempster trip. Please send me a PM with the following information, if you are interested in being part of this project:

Date of travel:
Where are you from (city/province/country)

All our communication is strictly confidential and will not be shared with anyone outside the research team. If you have any questions about this research project or either territorial government, please visit our websites or contact me.

Government of Northwest Territories – Tourism and Parks:
Tourism | Industry, Tourism & Investment

Yukon Government – Department of Tourism and Culture:
Tourism - Department of Tourism and Culture - Government of Yukon

Thank you for your time.

Andras Lukacs
Research Analyst
Tourism and Parks
Government of the Northwest Territories
P.O. Box 1320
Yellowknife, NT X1A 2L9
T: (867) 920-3245
E: andras_lukacs@gov.nt.ca