Has Ewan McGregor saved the UK motorcycle industry? Read more: http://www.visordown.
Eight years after Ewan McGregor and Charlie Boorman's Long Way Round trip, it appears as though the duo's influence is stronger than ever. BMW have made huge profits on the back of the Long Way series while KTM must still be kickng themselves for turning down the duo's request for the loan of a 950 Adventure all those years ago.
In 2012, motorcycle sales in the Adventure category in the UK were up 15.2% in a market that was down 0.2% overall. In 2012 the Touring segment was down 22.9% while Customs and Sport Touring were down 13% each. Just a handful of categories were up and of those most showed single digit rises but the Adventure sector is - at 15.2% up - booming.
Read more: Discuss: Has Ewan McGregor saved the UK motorcycle industry? - Features - Visordown
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