An unexpected side effect of Covid-19

[Jay_Benson]

I recently went for a test ride on a Royal Enfield Himalayan - see https://www.horizonsunlimited.com/hu...b500x-100952-3 for more information.

Whilst I was in the bike shop I asked how busy they were given the Covid-19 situation. I was really surprised - and very pleased - to hear that they had been busy. Busier than they hoped for. They had sold some Royal Enfield products but the ones that really moved off the show room floor were the second hand scooters for people that needed to get to work but wanted to avoid public transport (as the UK government had been advising). Whilst I was there they sold a brand new scooter too so it isn't just cheap second hand ones that are selling. the demographic appeared to be younger people as well.

Now we, as a consumer sector both in the UK and in the USA, have seen over the last few years the number of new entrants dropping but this is a massive reversal and the question is whether, like cycling, motorcycling can ride the wave. For example, cycling are reporting that new bikes are now being ordered for January delivery. Can we convert the scooter riders into motorcyclists, that is the question and if we are to do it how will we do it?