If they are connected it either adds a reason why they are in trouble (an over simplistic approach) or makes you think they are starting to think about the recovery.
Brand recovery is a tough one. Skoda laughing at themselves worked, but I can't think of another that's really worked.
I don't suppose the e-mail said anything new like "guaranteed same price across Europe", "all items in stock" or " three year no quibble guarantee"?
The other way is just to wait and let your existing customers support the recovery. The G310R actually got me in a BMW showroom for the first time in 13 years. I didn't buy one, but it was less of the suited reptile trying to tell me anything under a litre is for girls than I remember, so a massive improvement in how I'd rate them just by waiting long enough for bad memories to fade.
Andy
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