Quote:
Originally Posted by Threewheelbonnie
Anyone know how hard it would be to get the German mags translated? Isn't it a case of automated translation, proof reading, correction and printing? I'd give that a chance even if it is all Touratech and BMW's over anything I've seen in the UK. Once it's going I'd guess you could add in UK/US written items until you've got a true sister publication.
Andy
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You mean a true published translation? or a rough amateur one? Machine translation's pretty good now, if you shell out for a decent professional version, and translators aren't that expensive (at least I'm not) but for a whole monthly magazine it'd still cost a pretty penny, then you've got all the re-paginating to do (I know when I translate from French to English I inevtibaly end up with fewer words in English, going from German to English the mag would only be half as thick).
It'd be possible, I would guess though that there's two things putting them off, the start up costs of publicity, production and distribution, and the fact that in the UK at least Adventure Motorcycling mags have gone to the wall.
One thing people keep mentioning here is about the cost you pay for a magazine as opposed to the cost of production. Do people honestly think you pay for the magazine? You don't, what pays and what puts the profits in the coffers is advertising revenue and you get that from having a large, loyal readership. No doubt one of the reasons UK mags have gone belly-up is that they couldn't get the advertisers, it's only a small market, so you'll never sell thousands and thousands of magazines, and also the advertisers are either small companies or their adventure bikes make up a tiny proportion of sales.
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