Sponsorship: help with understanding HOW.

[The-Silk-Road]

Hi,

I am planning the trip of a lifetime that I hope it will be the first of many. My problem is off course finding the money to do it. The plan has always been to write a book about my experience and also to put together a photographic book, myself being a photographer. These are undoubtedly interesting points for a possible sponsor.

My question is one and simple: how do you get sponsors? In particular I am interested in the following:

1. How do you introduce yourself successfully to a company? A standard letter from someone who has done it successfully will help enormously.

2. What do you ask for? For instance, is it too much to contact BMW and ask them to donate a bike? Or Canon for a top of the line camera? Will they think I am completely mad and not ever reply? Some friends told me that trying doesn't hurt and they can only reply with a no. But I think that the first impression and therefore the introduction, will pretty much decide if you get anything at all. I think the very first approach is the most important and for this reason I am quite nervous about getting started.

3. I have noticed that many travelers are sponsored by Touratech... do they offer their products for free or just a tiny discount?

4. When a company provides something do you have to give them back at the end of the trip or are items yours to keep?

Any more info on this issue will be greatly appreciated... I don't know much in regard!! :confused1:

Thanks a million!

Mike
Overland to Japan - Official Website