The price does wander around day by day - do a search on somewhere like direct ferries.com and you'll see what I mean, but £200 doesn't seem that bad to me. My cynical side suspects it's based on how much they figure it would cost you to drive back - fuel, hotels, whatever cheaper ferry you have to get etc, and make their price seem good using that comparison.
No idea about cheap but slow transport to the US. I know somebody who took a bike to the US piece by piece over a number of business flights but that was way back before the current paranoia. Maybe you could post it as machine parts or find someone needing to fill a container who'd take it.
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