To be fair Chris, I think most manufacturers (including CCM - your local chaps!) are barely making ends meet these days. I personally think they are all basically selling motorcycles too cheap. I wish they were making good money so we would have a lot more choice in models. But I believe most of them are really struggling at present.
Instead they sell bikes below the cost of producing, marketing and distributing them, and then try and make the money back with expensive add-ons and spare parts.
I sure wouldnt want to own shares in a motorcycle manufacturer these days. I am just grateful that someone is coming up with something different in the area of adventure motorcycles.
I guess in the next 5 years or so we are going to be flooded with a lot of cheaper Indian and Chinese motorcycles. The worlds largest motorcycle manufacturer, Hero, has just set up a subsidiary in Europe to distribute its Indian built bikes. Bajaj, Loncin, Kymco ... all coming soon.
When that happens the smaller European manufacturers are really going to have to offer something different and unique or they will go to the wall. And I fear for the future of smaller lighter adventure motorcycles in this future scenario !

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