The problem is that most of us are a bit awkward to market to. We don’t fit a certain "Type" and we’re fussy about things being just how we like them.
There are often products that are nearly right that with a bit of fiddling will do the trick so we’re happy to bodge something up and muddle by.
The biggest problem with a relatively small market is making something to a low enough price at small volume. As an example, I have a product that I designed and patented (not for bikes) that would sell well at £10.00 but at low volume will cost £40.00 to make. To manufacture at a low enough cost would need £80,000 tooling and high volumes.
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