Here are my recommendations, based on a few weeks' travel in Morocco in 2015. I've checked more recent (2019) reviews of the same places on TripAdvisor, and there are no reports of ownership changes or things getting worse.
I prefer to stay in 'better' hotels (not necessarily 5 star, but just 'nice'), and the selection below reflects that preference.
Kenitra - Hotel Mamora - a nice hotel in the center of the town. Clean and quiet. An Art Deco property from the 1940s, the lobby, cocktail bar, and Lido area are almost historical - one might expect to see Bogart & Bacall walking in for cocktails in the evening. I parked on the street in front, with no worries about security.
Zagora - Le Sauvage Noble - This is a delightful boutique hotel with phenomenal service - coffee, tea, and mineral waters (still & sparkling) are free at all times. Meals are excellent. The owner is very active in managing the property and is present every day.
The property is newly constructed in the traditional manner, with large gardens, a tent, indoor atrium, and plunge pool area. It is located about 4 km north of the town of Zagora in a very quiet residential area.
Secure parking for motorcycles is provided. The staff speak English, French, and German. This is the kind of place that you want to spend quite a few days at, rather than just one night.
Errachidia - Hotel Le Riad - This hotel consists of 30 suites. It is modern, spacious, and well maintained. There is a big swimming pool in the middle of the complex, great after a hot day. Wi-Fi is very fast (10 mb bandwidth!) and free. Rooms are large and nicely furnished. Very good security for your motorcycle. Extraordinarily quiet environment.
Chefchaouen - Hotel Al Khalifa - This is a 2 star hotel, nothing fancy, but it is excellent in all respects. Very modern (likely constructed within the past few years), extremely clean, comfortable beds, good heating and air conditioning, and fast and free Wi-FI.
The hotel does not have a restaurant or a bar, but coffee is available and a very nice continental breakfast (with fresh squeezed orange juice!) is served in the morning. The staff are very gracious and helpful, and everyone speaks English well.
Regards, Michael
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