I think cover #1 is too rugged and while it may appeal to the more hardcore, will not attract the more casual reader.
Cover #3 is too 'Long Way Round', or as someone said 'too generic', though it does have the scenery.
That leaves cover #2, but though I feel it is the best, I don't think it is a very strong picture and would look for something else if possible. Maybe mask out the bikes at the right hand side of the tent as these are a distraction to the picture and if playing in Photoshop would take the bike in the left hand side and bring it into the foreground nearer the tents. After all it is about biking.
Grey Beard
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