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13 Aug 2017
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Join Date: Apr 2008
Location: West Yorkshire UK
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If they are connected it either adds a reason why they are in trouble (an over simplistic approach) or makes you think they are starting to think about the recovery.
Brand recovery is a tough one. Skoda laughing at themselves worked, but I can't think of another that's really worked.
I don't suppose the e-mail said anything new like "guaranteed same price across Europe", "all items in stock" or " three year no quibble guarantee"?
The other way is just to wait and let your existing customers support the recovery. The G310R actually got me in a BMW showroom for the first time in 13 years. I didn't buy one, but it was less of the suited reptile trying to tell me anything under a litre is for girls than I remember, so a massive improvement in how I'd rate them just by waiting long enough for bad memories to fade.
Andy
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13 Aug 2017
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Join Date: Jun 2000
Location: GOC
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Quote:
Originally Posted by Threewheelbonnie
If they are connected it either adds a reason why they are in trouble (an over simplistic approach) or makes you think they are starting to think about the recovery.
Brand recovery is a tough one. Skoda laughing at themselves worked, but I can't think of another that's really worked.
I don't suppose the e-mail said anything new like "guaranteed same price across Europe", "all items in stock" or " three year no quibble guarantee"?
The other way is just to wait and let your existing customers support the recovery. The G310R actually got me in a BMW showroom for the first time in 13 years. I didn't buy one, but it was less of the suited reptile trying to tell me anything under a litre is for girls than I remember, so a massive improvement in how I'd rate them just by waiting long enough for bad memories to fade.
Andy
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I like your turn of phrase "Suited reptile". I can envisage his appearance and attitude!
No mention of anything to do with equal EU pricing, stock levels or warranties. No mention of their insolvency situation either, to put a customer's mind at rest that they'll receive the gear they've paid for.
Skoda's rebranding strapline was "The car that Volkswagen approved". I'm unable to make any suggestions for a new TT slogan.
I really do hope those 400 workers don't suffer for the mistakes of their bosses.
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22 Aug 2017
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Contributing Member
Veteran HUBBer
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Join Date: Jan 2016
Location: Tartu, Estonia
Posts: 1,139
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Quote:
Originally Posted by Threewheelbonnie
Brand recovery is a tough one. Skoda laughing at themselves worked
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To be fair, what also worked for Skoda was making good products and being better value than their competitors.
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Check the RAW segments; Grant, your HU host is on every month!
Episodes below to listen to while you, err, pretend to do something or other...
2020 Edition of Chris Scott's Adventure Motorcycling Handbook.
"Ultimate global guide for red-blooded bikers planning overseas exploration. Covers choice & preparation of best bike, shipping overseas, baggage design, riding techniques, travel health, visas, documentation, safety and useful addresses." Recommended. (Grant)

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(ONLY US RESIDENTS and currently has a limit of 60 days.)
Ripcord Evacuation Insurance is available for ALL nationalities.
What others say about HU...
"This site is the BIBLE for international bike travelers." Greg, Australia
"Thank you! The web site, The travels, The insight, The inspiration, Everything, just thanks." Colin, UK
"My friend and I are planning a trip from Singapore to England... We found (the HU) site invaluable as an aid to planning and have based a lot of our purchases (bikes, riding gear, etc.) on what we have learned from this site." Phil, Australia
"I for one always had an adventurous spirit, but you and Susan lit the fire for my trip and I'll be forever grateful for what you two do to inspire others to just do it." Brent, USA
"Your website is a mecca of valuable information and the (video) series is informative, entertaining, and inspiring!" Jennifer, Canada
"Your worldwide organisation and events are the Go To places to for all serious touring and aspiring touring bikers." Trevor, South Africa
"This is the answer to all my questions." Haydn, Australia
"Keep going the excellent work you are doing for Horizons Unlimited - I love it!" Thomas, Germany
Lots more comments here!

Every book a diary
Every chapter a day
Every day a journey
Refreshingly honest and compelling tales: the hights and lows of a life on the road. Solo, unsupported, budget journeys of discovery.
Authentic, engaging and evocative travel memoirs, overland, around the world and through life.
All 8 books available from the author or as eBooks and audio books
Back Road Map Books and Backroad GPS Maps for all of Canada - a must have!
New to Horizons Unlimited?
New to motorcycle travelling? New to the HU site? Confused? Too many options? It's really very simple - just 4 easy steps!
Horizons Unlimited was founded in 1997 by Grant and Susan Johnson following their journey around the world on a BMW R80G/S.
Read more about Grant & Susan's story
Membership - help keep us going!
Horizons Unlimited is not a big multi-national company, just two people who love motorcycle travel and have grown what started as a hobby in 1997 into a full time job (usually 8-10 hours per day and 7 days a week) and a labour of love. To keep it going and a roof over our heads, we run events all over the world with the help of volunteers; we sell inspirational and informative DVDs; we have a few selected advertisers; and we make a small amount from memberships.
You don't have to be a Member to come to an HU meeting, access the website, or ask questions on the HUBB. What you get for your membership contribution is our sincere gratitude, good karma and knowing that you're helping to keep the motorcycle travel dream alive. Contributing Members and Gold Members do get additional features on the HUBB. Here's a list of all the Member benefits on the HUBB.
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