Crossed the border at Macara, very easy going but had to wait for the customs man to get to work before I could go through.
Macara to Loja is a nice bit of road, some dirt but not more than a few hundred metres at a time. Nothing like Bolivian dirt. It's almost like riding from the desert to the Alps in a day.
Loja is worth a couple of days, very pretty town but the only place I could find where I could get a

during the day was the Grand Hotel.
All the roads between Loja and Quito are worth riding. Very pretty, windy, views, volcanoes etc. It does get cold in the rain though. There was thick fog most of the time I was on this road so I didn't get to appreciate the views properly.
Cuenca looks very nice but I only stopped to talk to a guy on a KTM.
Riobamba, again very nice but limited daytime drinking options.
Quito, expensive and La Mariscal is full of backpackers, plenty to do if you like nightlife but it's dangerous after dark. There was a shooting (I don't know the details) between here and the cigarette shop one night last week at about 7pm.